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COMFORTABLE GLAMOUR
SUCCESS
RICH
AUTHORITIES
POPULAR PROUD HEALTHY
BEAUTIFUL
GREAT
MONEY
FAMOUS
BE GLORIFIED CLEVER
BILLIONAIRE MALAYSIA ! 1. Robert Kuok Hock Nien (84) RM 58.110 billion (Kump.Kerry/Kuok) 2. T. T. Ananda Krishnan (69) RM 19.625 billion (Usaha Tegas) 3. Tan Tan Sri Lee Shin Cheng C heng (69) RM 14.943 billion (Kump.IOI) 4. Tan Tan Sri Quek Leng Chan (65) RM R M 11.098 billion (Kump.Hong Leong) 5. Tan Tan Sri Syed Mokhtar Mokhta r Albukhary (57) RM 8.550 bil. (Yys.Albukhary) 6. Tan Tan Sri Teh Hong Piow (78) RM 8.06 billion (Public Bank) 7. Tan Tan Sri Tiong Hiew King, 71, RM 3.87 billion (Rimbunan Hijau) 8. Tan Sri Vincent Tan, Tan, 56, RM 3.40 billion (Berjaya Group) Group ) 9. Tan Tan Sri Lim Kok Thay Thay.. 56, RM 3.16 billion (Genting Group) 10. Tan Tan Sri Azman Hashim, 68, RM 2.87 billion (Arab-Malaysian Corp )
BILLIONAIRE MALAYSIA ! 1. Robert Kuok Hock Nien (84) RM 58.110 billion (Kump.Kerry/Kuok) 2. T. T. Ananda Krishnan (69) RM 19.625 billion (Usaha Tegas) 3. Tan Tan Sri Lee Shin Cheng C heng (69) RM 14.943 billion (Kump.IOI) 4. Tan Tan Sri Quek Leng Chan (65) RM R M 11.098 billion (Kump.Hong Leong) 5. Tan Tan Sri Syed Mokhtar Mokhta r Albukhary (57) RM 8.550 bil. (Yys.Albukhary) 6. Tan Tan Sri Teh Hong Piow (78) RM 8.06 billion (Public Bank) 7. Tan Tan Sri Tiong Hiew King, 71, RM 3.87 billion (Rimbunan Hijau) 8. Tan Sri Vincent Tan, Tan, 56, RM 3.40 billion (Berjaya Group) Group ) 9. Tan Tan Sri Lim Kok Thay Thay.. 56, RM 3.16 billion (Genting Group) 10. Tan Tan Sri Azman Hashim, 68, RM 2.87 billion (Arab-Malaysian Corp )
20. Datuk Mokhzani Tun Mahathir (46) RM 0.97 billion Kencana Petroleum 25. Tan Sri Hamdan Mohamad (52) RM 0.85 billion Ranhill 26. Raja Datuk Seri Eleena Raja Azlan Shah (47) RM 0.83 billion Gamuda 32. Tan Sri Rozali Ismail (52) RM 0.59 billion Puncak Niaga Holding 33. Shaari Ismail (53) RM 0.57 billion Puncak Niaga Holding 38. Datuk Abdul Abdul Hamed Sepawi (57) RM 0.49 billion, Naim Cendera Holdings
Khatijah Ahmad Syed Mokhtar Albukhary
Azman Hashim
Maznah Hamid
Rozali Ismail
Hamdan Hohd
Mustapha Kamal
Abu Shahid Mohd Mokhzani Mahathir Tengku Eleena
UNIT 1: INTRODUCTION TO ENTREPRENEURSHIP PB201 ENTREPRENEURSHIP COMMERCE DEPARTMENT POLITEKNIK MUKAH SARAWAK
DEFINITION OF ENTREPRENEUR First introduced in year 1970 that is when New Economic Policy (NEP) launch. Entrepreneur hails from French word 'entrependre'. Introduce by Richard Cantillon
Entrependre = shoulder the duty or responsibility.
New Edition Kamus Dewan Entrepreneur as people that work up Define
industry namely entrepreneur.
The Encyclopedia Americana International Edition Entrepreneur as a businessman that take risk to combining production factors.
Joseph A. Schumpeter Entrepreneur is an innovator which could cause into one reform.
Third New International Dictionary Entrepreneur as an individual which manage an economic activity especially organize, own, manage and bear a business risk. Webster’s
Carland (1984) Define entrepreneur as An individual which established business and manage to seek profit and to continue to expand / growth.
ENTREPRENEUR DEFINITION
An individual take that risk or set up a business. Entrepreneur also is a manager that lead the business and can demanding rights proprietorship on that business. As such it bear business risk. Entrepreneur have the vision and expand business for society's prosperity. It is one who want freedom in business, make own decision and further want succeed on own effort.
ENTREPRENEURSHIP DEFINITION
Entrepreneurship--among matter premier to individuals, family, community development, development of the nation and religion. It is a field of knowledge which encompasses attitude elements, skill and knowledge related to business and industry
ENTREPRENEURSHIP FIELD OF KNOWLEDGE SCHEDULE
Attitude
Skills
Knowledge
Motivation
Decision making
Law
Confidence
Problem solving
Management
Initiative
Negotiation
Economics
Responsibility
Communication
Accounting
Risk taker
Creativity
Values
Diligence
Team work
Business
Mental and physical
Management
Culture
Technical
Project Management
fitness Information seeker
ENTREPRENEURIAL CHARACTERISTIC
Identify business opportunity. Business venture lucrative himself and the public Successful through efforts that can fill people needs. Get wealth to try to fulfill society's needs. Take risk that has been calculated. Administer and use production factors to produce economic development and social welfare. Always strive and prepare to be doing reform which could increase productivity from time to time.
KAREKTER USAHAWAN
Calculated risk.
Administration and use of production factors to produce the economic development and social welfare. Always try and be prepared to make reforms that raise the productivity from time to time.
KAREKTER USAHAWAN
Identify business opportunities. Operate a profitable business venture itself and the public. Obtain success through the efforts to meet the needs of the public. Obtain wealth by working to meet the needs of society.
ROLES AND SOCIAL RESPONSIBILITIES OF ENTREPRENEURSHIP TOWARDS
1. Customers Needs and desires customers. Providing good service, efficient, honest and customer satisfaction. Providing ancillary facilities such as transportation of goods ordered by customers.
ROLES AND SOCIAL RESPONSIBILITIES OF ENTREPRENEURSHIP TOWARDS
2. Society/ community Fulfill the needs of society that desire is not limited. Create something new and renovation of an existing product. Diversifying people's choice, through the production of a wide range of creative and
ROLES AND SOCIAL RESPONSIBILITIES OF ENTREPRENEURSHIP TOWARDS
3. Suppliers Good relationship with supplier (muhibbah). Pay to suppliers during the period specified. Sharing opinion, information and knowledge.
ROLES AND SOCIAL RESPONSIBILITIES OF ENTREPRENEURSHIP TOWARDS
4. Staff Always take care of the staff. Provide adequate salaries. Not oppressive and provide guidance to staff. Rewards such as bonuses, allowances and general facilities such as special leave, sick leave and others. Appreciation and recognition to employees who are dedicated and ethical values.
ROLES AND SOCIAL RESPONSIBILITIES OF ENTREPRENEURSHIP TOWARDS
5. Competitors Adopting a healthy competition. Sharing each other is how to provide or give the best service. Cooperate with each other to produce or create products that would benefit and create. Renewal or modification of existing products to attract customers.
6. Nation Create employment opportunities for residents. Help raise the standard of living. Create more infrastructure facilities to the residents. Improve the economy and increase national income. Diversifying the economy and not depend one an economic sector only.
1.3
Characteristics
Entrepreneur
Small Businessman
Time
Unlimited
Limited
Nature of Job
Flexible
Rigid in adapting to changes
Decision making
Makes own decision
Follows decisions made by others
Effort and commitment
Continuous
Low
Risk taking
Moderate
Low
Goal
Maximizes self-potential by
Solely for profit
utilizing available
maximization
opportunities
COMPENTENCIES OF ENTREPRENEURSHIP
1. Inisiatif/ PERSONAL INITIATIVE 2. Melihat dan merebut peluang/ SEIZE OPPORTUNITIES 3. Kecekalan/ENDURANCE 4. Mencari maklumat/INFORMATION SEEKER 5. Menitik beratkan mutu kerja yang tinggi/ HIGH WORK QUALITY 6. Komitmen terhadap perjanjian kerja/ C0MMITMENT TOWARDS WORK AGREEMENTS
COMPENTENCIES OF ENTREPRENEURSHIP 7. Berorientasi ke arah kecekapan/ EFFICIENT 8. Membuat perancangan yang sistematik/ SYSTEMATIC-PLANNING 9. Menyelesaikan masalah secara kreatif/ CREATIVE PROBLEM SOLVING 10. Yakin terhadap keupayaan diri/ SELFCONFIDENCE 11. Ketegasan/ASSERTION 12. Meyakinkan orang lain/ PERSUASION 13. Menggunakan strategi pengaruh/ POWER AND AUTHORITY
Ebusiness is a term used to describe businesses run on the Internet, or utilizing Internet technologies to improve the productivity or profitability of a business. Application of information and communication technologies (ICT) in support of all the activities of business. Electronic business methods enable companies to link their internal and external data processing systems more efficiently and flexibly, to work more closely with suppliers and partners, and to better satisfy the needs and expectations of their customers.
E-business involves business processes spanning the entire value chain: electronic purchasing and supply chain management, processing orders electronically, handling customer service, and cooperating with business partners Basically, electronic commerce (EC) is the process of buying, transferring, or exchanging products, services, and/or information via computer networks, including the internet. EC can also be beneficial from many perspectives including business process, service, learning, collaborative, community. EC is often confused with e-business.
ADVANTAGES AND DISADVANTAGES OF E-BUSINESS
Advantages 1. Worldwide Presence
firm engaging in e-business can have a nationwide or a worldwide presence. (e.g: dell, amazon)
2. Cost Effective Marketing and Promotions
Using the web to market products guarantees worldwide reach at a nominal price.
ADVANTAGES AND DISADVANTAGES OF E-BUSINESS
Advantages
3. Developing a Competitive Strategy
Firms need to have a competitive strategy in order to ensure a competitive advantage. Without an effective strategy, they will find it impossible to maintain the advantage and earn profits. The strategy, that the firms can pursue, can be a be a cost strategy or a differentiation strategy.
4. Better Customer Service
Many a times, on visiting a website, the customer is greeted by a pop-up chat window. Moreover, payments can be made online, products can be shipped to the customer without the customer having to leave the house.
ADVANTAGES AND DISADVANTAGES OF E-BUSINESS
Disadvantages 1.
Limitations of sector
2.
The main disadvantage of e-business is the lack of growth in some sectors on account of product or sector limitations. (The food sector has not benefited)
Costly E-Business Solutions for Optimization
Substantial resources are required for redefining product lines in order to sell online. (Upgrading computer systems, training personnel, and updating websites requires substantial resources.)
IDENTIFY ONLINE MARKETING COMMUNICATION
Email marketing is a form of direct marketing which
uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to: Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, Sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately, Adding advertisements to email messages sent by other companies to their customers, and Sending email messages over the Internet, as email did and does exist outside the Internet (e.g., network email).
IDENTIFY ONLINE MARKETING COMMUNICATION
Online catalogue
Internet-based presentation of a set of items available for purchase, including description, price, and ordering information; also called cyber catalog, electronic catalog and web catalog. On-line catalog sales are expected to grow from $250 million in 1994 to over $7 billion by 2000. The comparatively lower costs of on-line catalogs, compared to print catalogs requiring paper, printing, and postage, lowers the entry barriers to catalog selling. A great difference between on-line catalog and print catalog selling is that on-line catalog customers find the marketer rather than the marketer finding them. Consequently, on-line catalog customers tend to differ demographically and in purchase behavior from print catalog customers. On-line catalogs give the marketer worldwide exposure, 24-hour accessibility, and the ability to quickly change price and product
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